Twitter continues to grow in popularity and it continues to confuse most everyone that has not joined the community, so here is another way to make use of the Twittersphere: getting recommendations on a product that you are interested in buying.
The Internet is filled with websites that offer customer reviews and feedback on virtually anything that would like to buy, but the reviews are 'static' in nature, so you can't ask additional questions of the reviewer.
Here is an example of how you might use Twitter the next time you are researching a product: Let's say you were interested in the new Nikon D90 SLR because it's the first to include HD video capabilities. You can go to http://search.twitter.com
and type Nikon D90 in to see every 'tweet' that had the phrase in it. As you read through the comments, when you see one that is particularly insightful, you can send a reply asking the person more questions. In other words, if you find someone that seems to know what they are talking about, you can 'tap them on the shoulder' and ask them for more info...very helpful when you find someone that already owns what you are interested in buying!
PS. You don't need a Twitter account to use the Search site, but you will need one if you want to interact with anyone that you find (it's free).