Facebook for Business 101 Workshop Resources

Question

For those that attended our recent Facebook for Business 101 Workshop, here are the resources we discussed in the session.

Answer

This question was answered on October 18, 2012. Much of the information contained herein may have changed since posting.

Facebook for Business 101 Workshop Resources

Presented by Ken Colburn of Data Doctors and SRP

Keep up to date with future workshops at: https://www.srpnet.com/energy/powerwise/business/area/BRC/default.aspx

The following information is the follow-up to the Oct 17th workshop session:

(Remember, you can always continue to ask your Facebook questions on the Data Doctors Facebook page: http://facebook.com/datadoctors and connect with SRP at http://www.facebook.com/SRPconnect

Basics of getting started:

- Can you clearly articulate why someone should ‘Like’ your Facebook Business Page? If not, start by figuring out what your strategy for engaging visitors will be and make it as clear as possible.

- You need to have a personal account on Facebook in order to create a Facebook page.

- Your Facebook page will be tied to your personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists.

- You can have an unlimited number of Facebook business pages.

- You can have an unlimited number of fans (Facebook users who “Like” your business page).

- Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not.

- All content posted on your Facebook business page can be indexed on Google, but not your personal page posts.

- You can add additional admins with varying levels of abilities; Manager, Content Creator, Moderator, Advertiser or Insights Analyst:

- All ‘Managers’ have equal rights to administer your page, including adding and removing other admins (choose with care!)

- Select your page title and category carefully as they cannot be changed once set.

Remember, any question that you have about Facebook can generally be answered at their Help Center: https://www.facebook.com/help

***If you aren’t a regular user of Facebook personally, you will have a tough time understanding how to leverage the platform and create value for your business.

Keywords are the key to any successful Internet-based marketing strategy; don’t guess, use Google’s Keyword Tool: https://adwords.google.com/o/KeywordTool

To create a new business page, make sure you are logged in to your personal account and start here: https://www.facebook.com/pages/create.php

If your business page is actually a personal page (one that requires others to send a Friend Request) you can learn how and why you should convert it to a business page here: https://www.facebook.com/help/?page=213602951994043

Facebook’s EdgeRank algorithm determines whether others will see your page posts

What Makes Up Facebook EdgeRank?

There are three main components of EdgeRank:

- Affinity – the relationship between you (the content sharer) and the potential viewer of the content

- Weight – a different weight is assigned to any given type of content (pictures, video, text, links, etc.)

- Time Decay – posts lose value over time (and slip out of user’s newsfeeds)

How do you fight EdgeRank?

- Post regularly – regular posting can keep people engaged, make your page seem active and potentially reach more of your fans

- Keep your posts short – people prefer short posts that can be read and responded to quickly

- Use pictures and video – people love pictures and good videos can get people to react

- Ask people for input, opinions, to like or to share – people are more prone to act if asked

- Consider sponsored posts for important messages (learn more about Facebook Ads)

Here’s an infographic that explains the basics of how Edgerank works: http://marketing.wtwhmedia.com/wp-content/uploads/2012/10/EdgeRank-Infographic.jpeg

Don’t fear negative comments, use them to show the world how you do business: http://www.triadadvertising.com/blog/facebook-and-negative-comments

Remember, don’t feed the filthy mouth Trolls or allow spammers to repeatedly post junk on your page; here’s how to ban them: https://www.facebook.com/help/185897171460026

Facebook is slowly creating inexpensive ways for you to get your posts and marketing messages to your existing followers or potential customers: https://www.facebook.com/advertising

How engaged is your audience on your Facebook Business Page? What are they responding to and what are they ignoring? Page Insights shows you: https://www.facebook.com/help/336893449723054

Be strategic about your posts and safe time by sitting down at the beginning of the week to schedule your entire week’s posts: https://www.facebook.com/help/389849807718635

Remember, any post about Facebook on Facebook is relevant to your audience.

Your primary objective is to create engagement that leads to opportunities to do business.

As you become more comfortable with the nuances of the engagement process, you will naturally find ways to promote your products and services

Management Tools to consider:

HootSuite: https://hootsuite.com TweetDeck: http://tweetdeck.com Google Alerts: http://google.com/alerts

Buffer: https://bufferapp.com

DON’T FORGET, this is an ever changing landscape that requires that you make time to stay in the game (15 minutes a day to start).

Continue to ask us questions so you don’t stop moving forward!: http://Facebook.com/DataDoctors

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Posted by Ken of Data Doctors on October 18, 2012