Tech Tips for Non-Tech People!
Original Air Date: Sep 17, 2021
Bypass 'Retargeting' Search Ads
If you haven’t already figured it out, our behavior online is tracked by virtually everybody because it’s become a huge business online.
One of the biggest trackers of your activities is Google because their search engine is so popular.
If you want to avoid having your searches tracked, there’s an alternative called Duck Duck Go that you may want to check out.
They are purpose-built to provide search services with none of the traditional tracking and storing of your history that the big boys use.
Keep in mind that some of the behavioral tracking that Google automatically performs customizes your results, so things will likely look different.
The good news is that it’s easy to see what the difference will be if you use DDG by searching for the same thing side by side.
If those ads that follow you around are something you want to reduce, try using DDG for anything that you are researching to buy!